7 steps to create an effective Instagram strategy for your sports centre

Ana Zoroquiain 31/01/2020
strategy tips

Instagram is becoming more and more important in the communication strategy of any sports center. We give you the keys to create an effective strategy!

In recent years, social networks have become an important communication channel for companies, being able through them to maintain contact with their clients and reach potentials.

Instagram has positioned itself as one of the most important networks today, being fundamental in the communication strategy of almost any company.

Therefore, in this post we will discover in 7 steps how to create an effective Instagram strategy for your sports center, with which you can not only create a community, but also reach possible new users.

1. Define your objectives

As in any strategy, it is essential that you define the objectives you want to achieve from it. These objectives can be very varied, although the most common for social networks are:

  • Increase the visibillity
  • Get to know your brand
  • Get leads
  • Create a community
  • Get more web traffic
  • Complement the event or product experience

For each objective, you will design specific content that will help you achieve it. Therefore, this first step is essential.

2. Define your target

Defining your goal to achieve is just as important as defining your buyer persona. The buyer persona is a fictitious representation of your potential customer, the one who may buy your services. It is important to define it because the message will not be the same for some as for others.

For example, the target audience for a sports center is very broad. However, it is not the same public who can go to a golf course as who can go to a yoga session. In addition, there are determining sociodemographic factors such as age, gender and income. But you should also pay attention to their hobbies and their behavior online. Defining your buyer persona correctly will allow you to create content according to their tastes, making it easier to capture their attention

3. Look at your competition and similar accounts

You should never copy what others do. However, it is important before establishing your strategy on Instagram, review what your competition does and see what works for them and what doesn’t. This will help you define what content you want to show, in addition to seeing their engagement, how their followers act, even what hashtags they use.

4. Define your strategy and your message

We come to the most difficult step, which is to define your strategy. For each objective you have defined, you must establish a strategy. For example, if one of your goals is to build customer loyalty, your strategy could be to run a promotion for your customers.

If one of your goals were to grow your community, one of your strategies would be to run a contest.

In addition, at this point you must take into account the message you are going to use, what you want to transmit on Instagram.

When designing your strategy there is something that you should keep in mind and that is that, on social networks, it is not sold directly. Therefore, your content should not be for sale, if it should not be valuable content, content that interests the user and contributes something to them.

5. Generate content for your strategy

Once you have defined your strategy, you can generate content for it. Knowing who your buyer persona is, what you want to achieve, how you are going to achieve it and what the message is, generating content will be very easy.

Some of the most common content on Instagram for sports centers are:

  • Sports video tutorials
  • Blog articles
  • Infographics
  • Guides
  • Images
  • Podcast

6. Plan the content of your Instagram strategy

One of the keys to Social Media marketing is planning content. First of all, you must define how often you want to publish and the periodicity of each content that you have defined. Ideally, you should post at least 3 times a week and repeat the content for at least one day. Mark on your calendar the outstanding days in relation to your sports center.

7. Measure your results

Once you have launched your strategy, you must measure your results based on your objectives, in order to see what works and what does not, discarding the unhelpful content and designing new content.

With these 7 steps you can design an effective Instagram strategy for your sports center, whatever it may be, and achieve not only create community and retain your customers, but also attract potential customers.